The EU Case for Innovative Nicotine Products [Briefing Paper]
The European Union faces a sobering reality: at current rates, it will miss its 2040 smoke-free target by more than 60 years. With 24% of EU adults still smoking—barely a 1% decline since 2020—the bloc confronts a public health crisis measured in millions of preventable deaths. These stark findings emerge from “The EU Case for […]